Pure white background: RGB 255, 255, 255
Marketplaces like Amazon ask for a pure white background on the main image. Here is what that means and how to get it.
- Free
- No sign-up
- Stays on your device
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or paste an image. JPG, PNG and WebP work.
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Take a better source photo
- Place the product on a plain, light surface, like a sheet of white paper.
- Use soft, even light so there are few hard shadows around the product.
- Keep the whole product in frame and shoot from a little further away than you think.
- Hold the camera level and use the highest resolution your phone offers.
What is pure white?
In the RGB color system, white is red 255, green 255 and blue 255. The same color is written #FFFFFF in web color codes. A background that looks white to the eye, such as 250, 250, 250, is not pure white.
Why almost white can fail
Photos taken in the real world are rarely exactly white. Shadows, paper texture and camera exposure leave the background slightly grey or tinted. Automated checks look at the actual pixel values, so an almost-white background can be flagged.
How to get exact white
- Remove the original background instead of trying to brighten it.
- Fill the area with pure white.
- Save as a high-quality JPG, or as a PNG.
This tool fills the background with exactly 255, 255, 255. Compression in JPG files can slightly change pixels near the edges of the product, so for strict checks you can open the result in an image editor and use the color picker on the background.
Questions
Is #FFFFFF the same as RGB 255, 255, 255?
Yes. #FFFFFF is the hexadecimal way to write red 255, green 255 and blue 255.
Does Amazon require a pure white background?
Amazon asks for a pure white background on the main image. Check Amazon's current guidelines in Seller Central for the details.
Is my photo uploaded anywhere?
No. Everything runs on your device, and the tool does not download any extra files to process your photo.
Does it work with any background?
It works best when the product sits on a plain or softly shaded background. Busy backgrounds, like patterned fabric or wood grain, are hard. If some background is left, raise the tolerance or click it in the original photo to pick its color.
Will Amazon accept the photo?
The tool makes the background pure white (RGB 255, 255, 255) and sizes the product to fill the frame, which are the main rules for Amazon's main image. Acceptance still depends on your photo and category, so check Amazon's current guidelines.
What size should I choose for Etsy?
Etsy's recommendations vary between its help pages. A 4:3 photo and a square photo are both common, so choose the shape you use across your listings and keep it the same for every photo.